This is not your run of the mill deceptive labeling. As a food lawyer, seeing mislabeled products sends shivers down my spine, Simon writes. Simon points out that the product contains whey protein, a dairy protein could trigger allergic reactions for some people. Unfortunately for those who don’t read the fine print, it’s actually made from something that hasn’t been tested for long term human safety, and has been greenlighted by the FDA regardless of this fact. Retailers describe Brave Robot as plant-based when it is not. To the unsuspecting customer, this product appears as if it might be some sort of vegan health food. The company prides itself on being “cow-free and animal-free,” and better for the planet.īut what they fail to mention with any sort of consistency is what the product is actually made of to achieve those ends: a genetically modified milk substitute made from 3D printed milk proteins and GMO yeast. One thing’s for sure about this company - its marketing and distribution team did an incredible job of getting into markets where it has no business.Ĭhief among them are the gourmet food sections of grocery stores everywhere, and even health food stores, where I spotted one recently. The company Brave Robot is located in Los Angeles, California, and prides itself on being a futuristic type of ice cream that is helping to save the planet by taking the cow out of the equation.īut what the company is putting back in is far from healthy, critics say, and just part of the reason why organic food advocates are sounding the alarm about a product that appears to be deliberately hiding the truth from its customers. In the world of ice cream, flavors are king.Ĭhocolate chip, double chocolate brownie, strawberry cheesecake, butter pecan, mint chocolate chip - these are just a few of the flavors that we know and recognize all too well. It can take a product or a food item that nobody would want otherwise, and turn it into something that sounds palatable, beneficial, or even “healthy.”
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